Living Modules for Mars is an otherworldly exhibition designed and curated for the Italian furniture brand Poltrona Frau during the Fuori Salone 2023, Milano, in collaboration with Istituto Marangoni Milano Design and WASP, featuring the works of the Product and Furniture MA students.
To create an immersive art installation dedicated to Mars, Alice turned to artificial intelligence for inspiration. The AI provided images that gave birth to "Living Modules for Mars," an exhibition characterized by large backlit panels depicting the vast desolate landscapes of the red planet with a touch of science fiction. Interestingly, the image printed on these panels was constructed with the help of not one, but three artificial intelligence systems.
To complete the exhibition's immersive experience, desert-like sounds and blue-red lighting, the same hues as a Martian sunset, were added. The use of AI in the creative process demonstrates how technology can provide a unique perspective on an artist work.
living modules for Mars
CREATIVE DIRECTION - EXHIBITION CURATION
“Imagine an immersive art installation in a dimly lit room, dedicated to Mars and the ways in which humans will inhabit this planet.”
— Alice Ballabio asked to Midjourney
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“L’allestimento a cura di Alice Ballabio, Designer Creative Strategist, Alumna e membro del Prisma Project, vede uno spazio creato utilizzando l’Intelligenza Artificiale […]”
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“The installation was developed by alumna, architect, designer and creative strategist Alice Ballabio using artificial intelligence.”
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“Pannelli retroilluminati, costruzioni 3D, blocchi monolitici, suoni di vento e deserto immergono lo spettatore in un misterioso paesaggio marziano.”
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“Istituto Marangoni si interroga sul futuro dell’abitare insieme a Poltrona Frau, con un allestimento di ambienti interni avanzati, spazi “senzienti” per rispondere ai bisogni umani e co-evolvano in condizioni estreme.”
