PROJECT CO-ORDINATOR - MASTERMIND - CREATIVE STRATEGIST
JCP metaverse
JCP Metaverse is an innovative project which resulted in META-PHYSICAL, an exhibition curated by CTRLZAK studio which displayed the work of Eliseo H. Zubiri. META-PHYSICAL was shortlisted at Fuorisalone Award, came fourth out of nearly 1,000 installations and was mentioned in two categories: interaction and technology.
The JCP Metaverse is an immaterial universe that originated from the original creative vision of Argentine digital artist Eliseo H. Zubiri, under the artistic direction of Thanos Zakopoulos and the Co-ordination of Alice Ballabio, part of Oniro Group.
The brand debuted the project at the Fuori Salone in April 2023, featuring an installation called "Meta-Physical" that summarizes the two most representative research fields of the brand: the future-past.
The exhibition took place at Teatro Arsenale, a former deconsecrated church now used as a cultural center in Milan, where the brand will showcase the technologies of the future it has investigated, including virtual reality, web 3.0, NFTs and AI.
"Each one of us lives in their own Metaverse, we just have to find creative ways to make them communicate".
— Thanos Zakopoulos
Featured
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FUORISALONE AWARD, 4th Position
Mention in Technology and Interaction
Fuori Salone 2023
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“Il rivoluzionario brand di design si espande nel mondo virtuale attraverso la costruzione di un metaverso e la creazione di prodotti d'arredo sotto forma di NFT, con la collaborazione di un poliedrico artista digitale.”
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“Quando diamo totale sfogo alla nostra creatività, non ci sono limiti a ciò che possiamo creare, così come nell’arte e anche nel design. Un ottimo esempio di questo concetto ce lo dà JCP Universe, […]”
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“Meta-Physical di JCP Universe: ai confini tra natura e artificio, realtà e finzione. Che cosa distingue naturale da artificiale? […]”
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“Deep blue and purple tones set the tone in the Meta-Physical exhibition by interiors brand JCP Universe, made in collaboration with Argentinian digital artist Eliseo H. Zubiri and Milan-based creative studio CTRLZAK.”
